A total of 36 credit hours are required for the Master’s Degree; 21 hours in the core and 15 hours in either the thesis or capstone tracks. Students should elect the thesis or capstone option in their first semester.
Core Courses (21 s.h.)
Required for Thesis and Capstone Option
CMST 6900 (1 s.h.) – Introduction to Graduate Study
CMST 6957 (3 s.h.) – Organizational Communication Research
CMST 6980 (3 s.h.) – Applied Research Methods
CMST 6990 (3 s.h.) – Measurement and Analysis
ENGL 6943 (3 s.h.) – Technical Communication
ENGL 6944 (3 s.h.) – Document Design and Production
MKTG 6943 (2 s.h.) – Consumer & Product Marketing
MKTG 6975 (2 s.h.) – Applied Marketing Strategy
MBA 6933 (1 s.h.) – Business Ethics & Social Responsibility
Capstone Option (15 s.h.)
Elective Courses (9 s.h.) – 3 three-credit courses, from at least two of the areas.
CMST 6970 (3 s.h.) – Professional Internship
CMST 6994 (3 s.h.) – Capstone Applied Research Paper
Thesis Option (15 s.h.)
Elective Courses (6 s.h.) – 2 three-credit courses, from at least two of the areas.
CMST 6970 (3 s.h.) – Professional Internship
CMST 6995 (6 s.h.) – Thesis Prospectus, Completed Study
The following are descriptions of courses associated with the MA in Professional Communication program (communication, English – professional and technical writing, marketing).
CMST 5852: Conflict Management and Negotiation. An in-depth analysis of the theories and variables influencing conflict management, resolution, and negotiation. Includes strategies and skills for meditation and arbitration. 3 s.h.
CMST 5860: Persuasion and New Media. Introduction to persuasion theory and application of theory to new communication media. 3 s.h.
CMST 5898: Seminar in Communication. A cooperative exploration of topics in communication studies. 3 s.h. (Repeatable to 6 s.h.)
CMST 6900: Introduction to Graduate Study.Orientation to teaching, learning, and research in the communication discipline for new graduate students. 1 s.h.
CMST 6945: Communication for the Classroom Teacher. The study of communication theory and practice appropriate for the prospective classroom teacher. Theories and application exercises focus on interpersonal communication, group communication, and classroom speaking. 3 s.h.
CMST 6950: Computer Mediated Communication. Theory, research, and application of CMC including examination of computer communication theories and relevant research methodologies, web design theory and critiques, blogging, podcasting, e-mailing, social networking, multimedia storytelling. Design, implementation, and evaluation of CMC. Societal implications. 3 s.h.
CMST 6953: Group Dynamics: Theory and Research. Theory and research of group processes, critical thinking and creativity strategies, theory of group leadership and teamwork, conflict management and mediation, advanced group decision-making and problem solving, motivational strategies. 3 s.h.
CMST 6957: Organizational Communication Research. Applies theories of organizational communication to a chosen organization. Culminates with report and presentation. 3 s.h.
CMST 6970: Professional Internship. Theory and practical skills acquired through coursework are used and refined in an organizational setting. Prereq.: Completion of the MA core courses. 3 s.h.
CMST 6980: Applied Research Methods. Focus on literature and qualitative methods relevant to the business setting. Quantitative and qualitative methods. 3 s.h.
CMST 6990: Measurement and Analysis. This course is designed to introduce students to the basics of quantitative research in the field of communication. It will cover essential ideas in research design, measurement, data collection and data analysis.
CMST 6991: Communication Problems: Independent Study.
CMST 6994: Capstone. Applied research paper on a communication topic. Oral presentation required. Total of 6sh required for the MA Thesis Option. Prereq.: Completion of the MA core courses. 3 s.h.
CMST 6995: Thesis. Research study on an applied communication topic. Oral presentation required. Prereq.: Completion of the MA core courses. 1-6 s.h. (Repeatable to 6 s.h.)
English – Professional and Technical Writing Courses
ENGL 6943: Technical Communication. In-depth discussion of audience, format, document design, and corporate structure. Focus on refining skills and providing theoretical supports for practical applications. Prereq.: English 3743 and 4849/6949 or permission of instructor. 3 s.h.
ENGL 6944: Document Design and Production. Application of computer software and hardware to design and produce professional and technical documents. 3 s.h.
ENGL 6945: Theory of Professional and Technical Communication. Examines the theory and research in professional and technical communication with an emphasis on the application of theoretical concepts and empirical findings to practical problems in the field. Introduces students to theories and research methods through reading current literature and through class research projects. 3 s.h.
ENGL 6953: Publications Issues and Management. Exploration of the issues involved in managing and producing professional publications, including publications in students’ own fields. Focus on organizational, editorial, and authorial voice; editorial practices; audience analysis; and the processes by which publications are conceived, designed, and produced. 3 s.h.
ENGL 6949: Professional and Technical Editing. A study of the skills needed to make appropriate changes in the content, grammar, mechanics, style, format, and organization of manuscripts for scholarly, trade, journalistic, and other professional publications. The course deals with stages in the publishing process, hard-copy versus online editing, mechanical and substantive editing, and the use of house and press styles. 3 s.h.
ENGL 6992: Professional Communication. Focus on selected topics in technical writing or professional communication, e.g., proposal writing, science writing, computer documentation, nonfiction prose. May be repeated once with a different topic. 3 s.h.
ENGL 6998: Professional Writing Internship. Supervised work-and-learn experience in professional communication under the direction of a University faculty member and an employee of a participating firm. Ten to twenty hours of work a week of student time are expected. Enrollment is contingent upon the availability of internships. Students are selected on the basis of personal qualifications, including GPA, courses taken, recommendations, and an interview. May be repeated with the approval of the department chair1-3 s.h.
MKTG 6943: Consumer & Product Marketing. 2 s.h.
MKTG 6946: Consumer Behavior. Analysis of the behavior of consumers, both in groups and as individuals, in order to assist the marketing manager in areas such as selection of target markets; advertising and media strategies; personal selling; product development; marketing research; pricing; and distribution decisions. In addition to business writings, relevant material from psychology, sociology, economics, and anthropology will be utilized to familiarize the student with the behavior of the consumer in the market place. Prereq.: MKTG 6942 3 s.h.
MKTG 6968: Special Topics in Marketing. Topics may vary from semester to semester and will be announced along with prerequisites and hours. 1–3 s.h. (Repeatable)
MKTG 6975: Applied Marketing Strategy. 2 s.h.
MKTG 6996: Research Problems. Special research project under the supervision of a graduate faculty member. Credit will be determined in each case in light of the nature and extent of the project. Prereq: Permission of the Chair. 1–5 s.h.
MBA 6933: Business Ethics & Social Responsibility. Today, businesses must operate in increasingly complex environments, requiring their leaders to make decisions with considerations other than just 'the bottom line.' Participants will be able to better understand their personal and social responsibilities as business managers. In addition, participants will be equipped to not only recognize ethical issues, but to react to them by applying ethical decision-making models.